Richard Saul Wurman

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Richard Saul Wurman
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He created “TED,” “TEDMED,” “The Understanding Business” and “Access Press,” and wrote books on baffling topics. There’s no doubt that Richard Saul Wurman profited greatly from his own ignorance; all he ever did was ask questions. Richard wanted answers, but the information presented to him was hardly understandable. Because he set out to look for information and make it available through unorthodox means, he has every right to call himself an “information architect,” a term he coined himself for one who is into information architecture.

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